General Sessions

• Monday Keynote: Conversations Matter: Social Computing in Action
  Rob Howard, CEO of Telligent will discuss why conversations really do matter and how companies are utilizing Community Server to engage their customers and employees.
• Tuesday Keynote: Dell Listens
  Sean McDonald, Director of Communities and Conversations at Dell, inc, will help you learn how Dell listens and engages in two-way conversations with their customers.
• Wednesday Keynote: Futurevision: What’s Next
  Rob will present a view of where social computing may be going and how Telligent product development efforts map to this vision.

Social Computing Strategy Track

• Social Computing Tools 101
  In this session, we'll discuss each of the major social computing tools: blogs, wikis, forums, file sharing, etc., and discuss how and where technology should be applied. This session will lay the foundation for subsequent Strategy sessions that discuss practical implementation examples.
• Customer Communities: When People Are the Message
  Online customer communities provide tremendous opportunities to engage your customer and be directly involved in the conversations your customers are having about your brand, product, or service. In this session, we'll learn how to encourage these conversations and find and nurture customer evangelists and advocates for your brand.
• Social Networking Strategies In Today's E-to-E World
  Strategies and goals are the important first step to the successful utilization of social computing. In this session, we'll discuss critical planning and the understanding of how social computing fits into your overall business strategies.
• Measuring Return on Investment
  Whether it's traditional marketing or social media, return on investment is the name of the game. In this session, you'll gain an understanding of community metrics and how Harvest Reporting Server can provide insight and understanding into your community ROI.
• Social Computing Inside the Firewall: Employee Communities and Collaboration, Part 1
  This session will highlight opportunities to enhance workforce effectiveness by implementing social computing and collaboration platforms such as Community Server Evolution and Microsoft Office SharePoint Server.
• Social Computing Inside the Firewall: Employee Communities and Collaboration, Part 2
  In this session, we'll explore more ways and opportunities where you can use Evolution and SharePoint to enhance corporate communication, collaboration, and productivity. We'll examine several case studies detailing how customers are doing this today!
• Leveraging Customer Conversations to Enhance Customer Support
  Customer conversations with each other and with your company create a wealth of user-generated knowledge that is both valuable and persistent. Learn how global companies such as Microsoft are using this information to enhance customer support and product knowledge base.
• Project Management of Community Initiatives
  You've purchased the software license and are ready to launch your social computing initiative . . . but where do you go from here? In this session, you'll learn best practices on how to manage your social site project and launch on-time and on-budget.
• Social Commerce: eCommerce Evolved
  Social commerce is the new mantra for online retailers seeking to create a community of enthusiastic consumers who will buy more, come back often and value greater engagement. Companies are starting to leverage social networking sites like Facebook and MySpace to drive rich product content to a largely untapped market.  By enhancing product experience with socially engaging content (e.g. product reviews, videos, photos and community discussions), eCommerce sites will be able to captivate customers more rapidly and for extended periods, which effectively translates to better conversion rates and increased revenues.
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Social Computing Technology Track

• Branding your Community 101
  In our first Community Server themes session, we'll look at some of the basic approaches for changing the look-and-feel of Community Server. After our time together, you'll walk away with the basic tools and understanding of Community Server's theme structure.
• Chameleon Deep Dive
  In this second session, you'll get a much deeper understanding of how the Chameleon theme engine of Community Server works, and more importantly, how you can extend it and plug into it, enabling you to control every aspect of your Community Server site.
• Extending Community Server, Part 1
  Part 1 will provide you with a comprehensive overview of extending Community Server using Widgets and Modules. Widgets allow you to easily extend presentation-level functionality and bring in data from external sources while modules allow deep extensibility of the core platform.
• Extending Community Server, Part 2
  Part 2 will deliver more detailed information about the new Community Server 2008 Web Services API and how you can use this tool to extend Community Server or even bring Community Server functionality into other applications!
• The Wonderful World of Wiki
  In this session, you'll get a firsthand look at the new Wiki application due to ship with Community Server 2008's fall release. This exciting new Wiki adds a new aspect to collaboration within your community.
• Think Big. Really Big.
  Want to know how to scale Community Server? In this session we will go into detailed discussions around hardware, infrastructure, distributed caching, and more!
• Community Server Evolution
  Evolution is a version of Community Server designed to "Evolve the Intranet." In this session, you'll learn how Evolution extends into enterprise organizations through SharePoint, Active Directory, Exchange and more.
• Harvest, Analytics and Reporting
  In this session, we'll focus on the Community Server data mining tool, Harvest Reporting Server. You'll learn how to configure Harvest, where to find common reports, how to add custom reports, and even get a glimpse of some exciting new capabilities.
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Questions? Contact Ms. Delia Johnson at djohnson@telligent.com